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The Modern Science Behind Sales Force Excellence

Behind Sales Force Excellence

Written by: Dave Kurlan
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The Modern Science Behind Sales Force Excellence provides insights, commentary and conclusions reached from OMG's Sales Force Effectiveness Study, conducted during the latter part of 2014. They reported on the practices of companies large and small, with and without dedicated top of the funnel teams, and with and without traditional sales forces. The study was designed to be inclusive rather than exclusive, and have applicability to any sales leader, HR professional or senior executive that reviews it.

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